LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streaming servic